Introducing Damson Madder, a London based brand with sustainability at the forefront of their focus. From their beanies which are made from three recycled plastic bottles, to reusing all of their dead-stock fabric and making it into something new and exciting. They have a true focus on innovative fabric, circular designs and washing techniques. They believe that no one should have to decide between having quality design and making an impact on the environment - something we can all agree on!